Registration volumes, growth trends, and year-over-year comparison for the two flagship domain extensions.
The .COM line uses the left axis and .NET uses the right axis (since the two differ by roughly 10×), so both read clearly. The .NET breakout in April–May 2026 is unmistakable.
First 5 months of 2026 vs. the same period in 2025 — the window where both years have complete data.
| Month | .COM 2025 | .COM 2026 | YoY .COM | .NET 2025 | .NET 2026 | YoY .NET |
|---|---|---|---|---|---|---|
| January | 380 | 1,389 | +266% | 30 | 136 | +353% |
| February | 558 | 999 | +79% | 55 | 87 | +58% |
| March | 727 | 1,990 | +174% | 86 | 193 | +124% |
| April 🔥 | 753 | 1,784 | +137% | 86 | 399 | +364% |
| May 🔥 | 681 | 1,902 | +179% | 67 | 356 | +431% |
| Total Jan–May | 3,099 | 8,064 | +160% | 324 | 1,171 | +261% |
April–May–June program: .NET at 129k (regular 439k) + a free combo of .xyz, .cloud, .one — four domains for just 129k.
Before the promotion, .NET hovered around 87–193 domains/month (Jan–Mar 2026). The moment the 129k offer launched, volume surged to 399 (Apr) and 356 (May) — roughly 2–4× the prior baseline, and the two highest months across the entire 17-month history.
Even more telling is the shift in mix: .NET's share of total (.NET + .COM) normally sits around 8–9%, but jumped to 18.3% (Apr) and 15.8% (May). In other words, the 129k combo not only lifted absolute volume but also pulled customers toward .NET instead of defaulting to .COM.
The .NET YoY rates in April (+364%) and May (+431%) far outpace the non-promo months (February was only +58%), confirming this is growth driven by the campaign rather than an organic trend. The "4 domains / 129k" combo lowers the barrier to ownership very effectively — the service is far easier to sell.
⚠️ Point to monitor: the 129k price is a deep first-year discount (regular 439k). Real revenue and margin depend on the renewal rate of this customer cohort when the year ends. Set a renewal KPI from the start.
What the registration data — combined with the broader Vietnamese market context — tells us about how customers buy domains.
Vietnam's digital economy is expanding at roughly 20% per year, with online retail projected to approach US$70 billion by 2030. In Q1 2026 alone, the four major marketplaces grew +46.6% year-over-year. SMEs make up about 97% of all businesses in the country.
Yet most micro-businesses and individual sellers operate on TikTok Shop, Facebook, Zalo and Shopee — not on their own domain. The domain is often an afterthought. With the new E-commerce Law (passed Dec 2025) and the national SME digital-transformation plan for 2026–2030, owning a real brand presence is becoming more valuable. This is exactly where the growth headroom for .COM and .NET sits.
.COM carries the overwhelming majority of registrations (~85–90% of .COM+.NET volume). Vietnamese buyers reach for .COM first for brand credibility and an "international" feel — .NET only competes meaningfully when given a strong price/value reason.
The 129k .NET offer lifted volume +364% (Apr) and +431% (May) YoY. Vietnamese SMEs and individuals respond powerfully to a deep first-year discount — price is often the single biggest conversion lever.
The "4 domains for 129k" bundle converts because perceived value far exceeds price. Free add-on extensions (.xyz, .cloud, .one) make the deal feel generous, lowering the barrier to a yes — even if the buyer only really needs one domain.
Both extensions dip every February (Lunar New Year) — e.g. .COM fell to 999 in Feb 2026 between 1,389 (Jan) and 1,990 (Mar). Q1 is softer; mid-year and H2 are structurally stronger. Campaign timing should work with this rhythm.
Deep first-year pricing attracts some low-intent and speculative registrations. Many of these may not renew at the full 439k. Activation and renewal nurturing for the promo cohort is essential to convert volume into lasting revenue.
A large share of registered domains never get a live website or email attached. A parked domain delivers no visible value to the owner — which both depresses renewal and wastes the upsell opportunity. Activation is the missing link.
Turning the insights above into concrete levers — anchored on making domains genuinely useful and embedding domain discovery into easy-to-use products.
Based on the effectiveness of the .NET combo and the volume scale of .COM.